Salon quality formulas without harmful chemicals and 90x less plastic waste.

✓ Sustainable by design
✓ Clean Ingredients
✓ Plant-Based
✓ Eco-Friendly
✓ Highly Effective
✓ Rich Lather
✓ Sublime Textures
✓ No Synthetic Fragrance

Looking for non-toxic formulas that deliver on performance? They're here. Here's what you'll find:

Coconut-based cleansers: Our coconut based cleansers are a safe, mild alternative to harsh sulfates and other aggressive surfactants that can strip the hair of its natural oils.

Seaweed superfoods: A unique blend of bladderwrack, nori and marine algae, seaweed is chock-full of 65+ fatty acids and vitamins that help strengthen and grow your strands. They're also great for tackling dry scalp and skin, dandruff, and retaining color in treated hair.

Aloe vera:  This miracle plant is packed with 75+nutrients and 8-essential amino acids that keep skin + strands ultra hydrated. It's also known to help itchy skin and scalp and prevent hair loss.

Vitamin B5: Weightless moisturizer that helps add volume.

Pro-blend amino acids: Helps improve shine and color retention.

Good for you
Every product we make is clean, safe, effective, non-toxic, and free from anything harmful.

Good for the environment
✓ 90x less plastic waste
✓ Low impact materials
✓ Plastic free shipping
✓ BPA-free aluminum bottles
✓ Refillable, reusable bottles
✓ Sustainable by design
✓ FSC-Certified materials
✓ Soy-based inks
✓ Made in the USA
✓ Made in a solar-powered facility

Learn more about our sustainable practices.