We believe that better bodycare creates better routines — and that better routines lead to better living. So we spent almost two years figuring out how to make the highest quality products with the lowest environmental impact. Creating non-toxic, natural, nutrient-dense, high-performing products that we know you’ll love. 

And for every bottle purchased, we make a donation toward helping end the global water crisis so that our friends across the globe can enjoy better living, too.

We’ve taken an intensely meticulous approach to our development process. We spent years researching, testing, and iterating on loads of different variables to dial in the performance, textures, and experience of our products. 

We also found passionate partners with decades of experience who helped us go against the grain to get things just right with absolutely no compromise on product experience or performance. 

We're different from other brands in many ways but our biggest distinctions are our dedication to thoughtful formulation, the quality and performance of the ingredients we use, and our commitment to leaving a minimal impact on the planet and lots of love for the people. 

Sustainability lies at the heart of everything what we do. To help minimize our footprint we manufacturer in the USA in an ISO certified facility powered by renewable solar. We use recycled, recyclable or biodegradable materials. We responsibly source our ingredients. And we opt for 100% recyclable, reusable, and refillable BPA-free aluminum. Which means up to 90X less plastic waste filling up our oceans and landfills.

We learn and improve every day with the goal of being here for the long haul and leaving the smallest footprint possible.