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Our Product Promise
100% Clean & Natural Ingredients
Powerful plants · Bold botanicals · Potent extracts · Superfoods · Pure essential oils
We think about our bodycare the way we think about our food. The more plants, the better. Most conventional products are made with a high percentage of synthetics. But to make something high-quality, nourishing, and effective, powerful plant-based ingredients are the only way to go. That's why we use ingredients like seaweed superfoods, one of the most nutrient-rich plants on the planet, and skin-nourishing favorites like aloe vera and green tea.
From the get go, our focus has been on quality and efficacy. If you've got sensitive skin, flaky scalp, or dry strands, you'll rejoice because our products are not only effective, they're gentle on the skin and gentle on the senses with coconut-based cleansers and bold botanicals that are vitamin-rich and nourishing.
No Toxins. No Harsh Cleansers.
Sulfate free · Silicone free · Paraben free · Phthalate free · No Synthetic Fragrances
We find alternative solutions to make premium products, without the use of questionable chemicals. We make each product with non-toxic ingredients that prioritize your health and wellbeing. We never use SLS, SLES, silicones, parabens, phthalates, synthetic fragrances, artificial dyes or colors, PEGs, or any other suspect ingredients.
Premium Formulas, Made By Experts.
Premium formulas · Clean ingredients · Quality results · Zero compromises
We know our products can only make a real difference if they work. This is why we set out to make our products with the efficacy and experience of luxury favorites, but with clean, natural, nontoxic, and plant-based ingredients you can believe in.
We set the standards high to ensure quality and efficacy without compromise. We work with experts with a long history in natural, organic and innovative green science and pay meticulous attention to detail to offer the best possible products with maximum effectiveness. Sublime textures, subtle natural aromas, rich lather, exceptional experience. You name it, we obsess over it. Then we tweak and tweak until we reach total perfection.
Low Waste & Eco-Conscious
Sustainable · Recyclable · Reusable · Refillable · Biodegradable · Compostable
One of the kindest things we can do for our planet is tread a little lighter. It’s why we start by asking, “how can we create the best possible product with the least amount of harm to the environment?"
We keep the full product lifecycle in mind, from development through to packaging and use 100% infinitely recyclable aluminum as a long-term alternative solution to single-use plastic bottles, creating up to 90x less plastic waste.
Our bottles are durable and infinitely recyclable, refillable and reusable. Our refill program (coming next year) will allow you to refill and reuse your bottles again and again.
We use FSC certified materials that are recyclable and compostable and we screen print with nontoxic dyes directly onto our bottles to eliminate paper labels that are hard to remove for the recycling process. We keep waste to a minimum to keep your environmental footprint low.
Vegan & Cruelty-Free
100% Vegan · Cruelty Free
Our products are 100% vegan and cruelty-free. As animal lovers, we commit to practices that protect our furry friends. And we never test on animals. Only humans (and husbands).