The Journal

Milestone Moment — you can now shop umanos on Nordstrom.com. Go crazy!

Lauren and Mike are the duo behind @goplay.outside, where their shared love for fresh air, open trails, and some hard work come to life. Whether they’re exploring forest paths with their pup, Cooper, or chasing golden hour in their restored 1981 Toyota Land Cruiser, their adventures remind us that we’re all capable of creating. Their journey is full of intention, lighthearted energy, and a deep respect for the wild places that ground us. When did you start traveling? Was it an instant love affair? What inspired your life on the road? Our first few dates actually included a hike, and from that moment, we were pretty much inseparable. We’re lucky to share so many of the same hobbies and interests,...

Discover the NEW Wavemaker Texture Spray. Create touchable texture & soft volume. Catch the wave.

Great skin begins with nourishing hydration. Our new body oils are made with organic ingredients and 100% pure essential oils.

Discover our NEW Premium Botanical Body Oil Collection — available in 3 signature scents.

Meet Blanca Coco — Traveler, Adventurer, Road Warrior and Life Lover. Blanca Coco is a vibrant soul with a passion for travel, adventure, and living the good life. From cozy camper vibes to travels in Baja, she inspires us with her wanderlust, spirit and style in everything she does. She doesn’t just travel—she connects to each place and creates moments of endless joy, curiosity, and an eye for beauty. From backpacking in the jungle to golden-hour sunsets, Blanca is always in pursuit of magic—and inspires others to do the same. Let's dive in! Do you think your life on the road is replicable? What’s your #1 piece of advice for someone who wants to live full-time on the road? Definitely—but...

Discover the best haircare for frizz control in humid summer climates.

Meet Tatum & Matt — Curious Souls, Road Dwellers, Wild-Hearted Dreamers, and the duo behind @wherespoppie.

Nature has always offered remedies that quietly outperform even the most advanced formulations, and aloe vera stands as a testament to that truth. Revered for centuries, this resilient succulent, often referred to as the “plant of immortality,” continues to earn its place in modern care rituals. The benefits of aloe vera for hair range from deep hydration and scalp nourishment to promoting shine and strength without the weight of harsh additives. At the same time, the skin benefits of aloe vera are equally compelling. From calming irritation to supporting a healthy moisture barrier, aloe vera helps restore balance and softness to even the most sensitive skin.  “Aloe has been used since ancient times in Greece, Rome, Babylonia, and China. Traditionally,...

Meet Luna—an adventure-seeking fierce female and one of the few women in the skies.

Say goodbye to harsh chemicals! Discover 7 incredible benefits of switching to nontoxic haircare for healthier, shinier hair and a happier scalp.

Meet the team! These are the people we trust to take care of you and get things done!