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Our Manifesto

We Believe...
That a good life is a meaningful life.
That quality wins over quantity, every time.
That soul and substance sets us apart.
That the soul of a company comes from the purpose from which it’s created and the intention with which it is built.
That self care and world care go hand in hand.
That goodness and kindness yield the most value.
That sustainable living is better living.
That nature knows best.
That life is all about balance.
When in doubt, slow down.
That we should pursue our passions like a hungry dog.
That the dreamers, doers, movers, shakers, and changemakers make the world better.
We need optimism, tenacity, spirit, and grit. Life takes it all.
That Lucille Ball’s take on life gets it right: “I’d rather regret the things I’ve done than regret the things I haven’t done.”
That our routines are a powerful force for good. And that goodness is contagious. Pass it on.
Latest Blog Posts

Seattle’s Indie Darling Joins Seattle’s Hometown Icon: umanos launches on Nordstrom.com
Milestone Moment — you can now shop umanos on Nordstrom.com. Go crazy!

Meet Lauren & Mike - Nature Seekers, Joy Chasers, and Weekend Wanderers @goplay.outside
Lauren and Mike are the duo behind @goplay.outside, where their shared love for fresh air, open trails, and some hard work come to life. Whether they’re exploring forest paths with their pup, Cooper, or chasing golden hour in their restored 1981 Toyota Land Cruiser, their adventures remind us that we’re all capable of creating. Their journey is full of intention, lighthearted energy, and a deep respect for the wild places that ground us. When did you start traveling? Was it an instant love affair? What inspired your life on the road? Our first few dates actually included a hike, and from that moment, we were pretty much inseparable. We’re lucky to share so many of the same hobbies and interests,...

INTRODUCING: The NEW Wavemaker Texture Spray
Discover the NEW Wavemaker Texture Spray. Create touchable texture & soft volume. Catch the wave.

Why Body Oil Is the Best Summer Skin Care Choice
Great skin begins with nourishing hydration. Our new body oils are made with organic ingredients and 100% pure essential oils.
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