Our Product Promise

We're setting a higher standard for what goes on our body. Here's how:

100% Clean Ingredients

Clean · Safe · Non-Toxic · Transparent

In a world where big brands get away with using sketchy ingredients due to lack of FDA regulation, we use only clean, safe, effective ingredients that meet the highest of standards from Made Safe, Environmental Working Group, and the strictest EU regulations. We take a no harm approach to sourcing and selecting our ingredients. We prioritize safety, efficacy, and the health of your skin, strands and body by removing harmful, unnecessary ingredients.

Plant-Based Formulas

Powerful plants · Bold botanicals · Potent extracts · Superfoods · Pure essential oils

We think about our bodycare the way we think about our food. The more plants, the better. Most conventional products are made with a high percentage of synthetics. But to make something high-quality, nourishing, and effective, powerful plant-based ingredients are the only way to go. That's why we use ingredients like seaweed superfoods, one of the most nutrient-rich plants on the planet, and skin-nourishing favorites like aloe vera and green tea.

From the get go, our focus has been on quality and efficacy. If you've got sensitive skin, flaky scalp, or dry strands, you'll rejoice because our products are not only effective, they're gentle on the skin and gentle on the senses with coconut-based cleansers and bold botanicals that are vitamin-rich and nourishing.

No Toxins. No Harsh Cleansers.

Sulfate free · Silicone free · Paraben free · Phthalate free · No Synthetic Fragrances

We find alternative solutions to make premium products, without the use of questionable chemicals. We make each product with non-toxic ingredients that prioritize your health and wellbeing. We never use SLS, SLES, silicones, parabens, phthalates, synthetic fragrances, artificial dyes or colors, PEGs, or any other suspect ingredients.

We have scrutinized each ingredient and vetted every one with over ten “no go” harmful ingredient lists and the most rigorous EU standards that ban more than 1600+ ingredients (150 times more ingredients that the US).

Premium Performance

Premium formulas · Healthy results · Zero compromises

We know our products can only make a real difference if they work. This is why we set out to make our products with the efficacy and experience of luxury favorites, but with clean, natural, nontoxic, and plant-based ingredients you can believe in.

We set the standards high to ensure quality and efficacy without compromise. We work with experts with a long history in natural, organic and innovative green science and pay meticulous attention to detail to offer the best possible products with maximum effectiveness. Sublime textures, subtle natural aromas, rich lather, exceptional experience. You name it, we obsess over it. Then we tweak and tweak until we reach total perfection.

Vegan & Cruelty-Free

100% Vegan · Cruelty Free

Our products are 100% vegan and cruelty-free. As animal lovers, we commit to practices that protect our furry friends. And we never test on animals. Only humans (and husbands).

KEY INGREDIENTS

Superfoods for Super Results

Seaweed Superfoods

Bladderwrack · Nori · Marine Algae · Spirulina

Seaweed (yes, seaweed!) is THE ultimate multi-vitamin for your skin and strands delivering 65+ vitamins, minerals and nutrients that help nourish, protect, hydrate, smooth and strengthen. And best of all — they're fantastic for all hair and skin types. Benefits of the potion from the ocean:

They help remedy dry skin: The high iodine content in seaweed gives it antimicrobial and antiviral properties that can help with dandruff and dryness. They help moisturize both skin and strands.

They help strengthen strands. Rich in Omega-3 fatty acids, Vitamin A and C, your hair follicles get proper nutrients to help strengthen and stimulate growth.

They help keep things smooth and shiny. The fatty acids in seaweed help keep your skin and strands protected & smooth.

Coconut-Based Cleansers

We skip the sulfates and synthetics. Traditional (synthetic) cleansers are petroleum derived, and rely on fossil fuels for their production. Instead, use plant-based cleansers derived from coconut. They are gentle, safe, effective, and all-round better for healthier skin and strands. They're also better for the environment. It's a win-win. Benefits of plant-based cleansers:

Gentle on the skin and scalp: Coconut-based cleansers are mild and gentle, making them ideal for people with sensitive skin. They are free from harsh chemicals, such as sulfates and parabens, which can strip the hair and skin of its natural oils and cause dryness and irritation.

Hydrating: Coconut-based cleansers are rich in fatty acids that can help to hydrate and nourish the skin and strands, leaving them feeling soft and smooth.

Suitable for all hair and skin types: Coconut-based cleansers are gentle yet effective and good for all hair and skin types.